Profile
An operator who has competed as the challenger and led as the incumbent.
Joshua Meeks is Vice President, Senior Health Services at Blue Cross Blue Shield of Michigan / Emergent Holdings, where he holds enterprise P&L accountability for approximately $3.7 billion in Individual Medicare revenue across Medicare Advantage, Medicare Supplement, and Part D, serving roughly 300,000 members. Under his leadership, BCBSM achieved its long-held goal of the #1 Individual Medicare Advantage market share position in Michigan while sustaining 4.5-Star CMS ratings and executing a disciplined portfolio reset that is returning the business to profitability in one of the most challenging Medicare Advantage environments in a decade, making the hard product and pricing decisions many plans defer.
His path to the incumbent's chair was unconventional. He learned the Medicare business inside Cigna, building CMS-compliant markets and physician risk structures from the ground up in Atlanta, Phoenix, Philadelphia, and Florida. He then joined startup Bright Health as President for Tennessee, Georgia, and Alabama, where he built a health plan from zero members, zero employees, and no network to the #2 ACA market share position in Tennessee during his time with Bright, with 91,000 members and more than $700 million in revenue, competing head-to-head with the entrenched incumbent Blue. He personally negotiated every value-based care contract, placing roughly 70,000 of those members into risk-based arrangements.
That record is why the incumbent came calling. Today he oversees a Medicare portfolio in which 44 percent of members sit in full-risk arrangements, and has modernized how the plan's Medicare products are sold, from a redesigned distribution commission framework to a digital Market Profile platform adopted by every agent in the state. He serves in leadership roles on Blue Cross Blue Shield Association enterprise committees, including the Medicare Product and Growth Committee and the Medicare/Medicaid Work Group.
